| Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) |  | Author: Jon Smith
Publisher: Infinite Ideas Limited
Category: Book
List Price: £9.99
Buy New: £3.70
as of 17/3/2010 21:20 UTC details
You Save: £6.29 (63%)
New (28) Used (5) from £3.70
Seller: Kennys First Class
Rating:  5 reviews
Sales Rank: 9,250
Media: Paperback
Pages: 176
Shipping Weight (lbs): 0.4
Dimensions (in): 6.1 x 4.7 x 0.6
ISBN: 190594098X
EAN: 9781905940981
ASIN: 190594098X
Publication Date: November 30, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 Best £6.50 I've spent on a book April 24, 2009
A. P. Seymour (Oakham UK)
1 out of 1 found this review helpful
In terms of return on investment this has to be the bargain of the century. Well written and easy to read, I read the book from cover to cover in one afternoon. Concise and relevant tips that really work. Superb!
Really impressed with results from this title December 3, 2008
A. Walton
5 out of 6 found this review helpful
In the few days since I bought this book, I am already starting to see results on my Adwords campaigns, so would highly recommend anyone using adwords to get reading. The author explains for example how to use "Negative" keywords to cut down on wasted spend. I'm a consultant and I'm hoping not to attract those looking for a bargain, so I'm now excluding those searching with the words "Free", "Cheap", "Bargain", "Budget". My customer targeting has become much more scientific.
Bravo to the author !
Superb Value January 14, 2009
www.GymBods.com (UK)
5 out of 7 found this review helpful
Superb book and easy to read. I love the other books written by Jon Smith as well as I have also just finished reading Get into bed with Google. I love books like this that contain new information that are affordable and also very simple to understand. Looking forward to his next book. Sarah
Google Adwords May 3, 2009
C. A. Bird (London)
1 out of 1 found this review helpful
Elementary advice nevertheless excellent plain English advice for the non technical person just beginning their online advertising journey. I.T. U Consulting Group
 Hit & miss! July 15, 2009
Tony Frost (UK)
5 out of 6 found this review helpful
The author just brushes off the idea of using the Content Network. why? Because like many people who have had bad experiences, they never took the time to familiarize themselves with the range of tools available, i.e. with the Placement tool, you can choose to advertise on any site that you think is suitable, you can target demographics and much more.
Other than that, the information here would be ok for someone who is a complete beginner who would like to focus on paid search.
Would like to see a chapter devoted to proper tracking of ads/keywords that brought you a conversion/lead.
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