| What Would Google Do? |  | Author: Jeff Jarvis
Publisher: Collins
Category: Book
List Price: £14.99
Buy New: £4.98
as of 17/3/2010 12:41 UTC details
You Save: £10.01 (67%)
New (25) Used (4) from £4.98
Seller: ub-books
Rating:  7 reviews
Sales Rank: 2,213
Media: Hardcover
Pages: 224
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 1.2
ISBN: 0007312105
EAN: 9780007312108
ASIN: 0007312105
Publication Date: February 5, 2009
Availability: Usually dispatched within 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Customer Reviews:
Showing reviews 1-5 of 7
 Is Google the "Isaac Newton's apple" of our time? March 13, 2009
Junglies (Morrisville, NC United States)
13 out of 17 found this review helpful
In his excellent book, The Death of Economics The Death of Economics Paul Ormerod quotes with approval how advances in knowledge can be made by pure thought and inspiration from mundane events such as Newton being inspired by the fall of an apple from a tree. He also reflects on the paucity of economics because of it's divorce from the realities of the world.
What fascinates me about this book is how the author, Jeff jarvis combines everyday experience and observation from differing components of our present day society and combines them with the way that Google operates to develop scenarios where new developments might take place if such methods were applied to them. He utilises some novel companies features and traits to illustrate the potential of such approaches.
In an earlier review of companies changing their business modelsThe Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model a similar yet differentiated approach was shown to achieve profitable results.
This book is a judicious yet heady mixture of futurology and fact based observation about opportunities which are currently available in the world to web based entrepreneurs seeking to maximise the use of available computing power to develop new products and services that will provide consumers the things that they want and need.
More than that, this is a manifesto from a visionary of openness as much as possible. he postulates a future grounded in the present based on networks like facebook and it's clones, where individuals share their wants and desires with large numbers of people and others are able to satisfy their wants with products where price is competed to the lowest level after costs have been forced down to a minimum.
Jarvis is an advocate of a movement based on open sourced systems which does not stand for the total abolition of privacy but allows each individual to disclose what they wish to whom they wish. In a way it is that opening up which helps to generate those new ideas which may inspire others to either produce themselves or in co-operation with others. In a sense it is a fulfillment of Marx's observation that "all that is solid, melts into air".
What Would Google Do is an excellent piece of writing which is in itself almost inspirational and motivational. There is much in this for people to discuss and argue with. I am sure that not everyone will agree with all of his arguments. It is also a subversive book which, if carried though to it's conclusion in many fields, would undercut much of that which Government currently does. It would sound a death knell for much that is done in our name and could lay the vasis for smaller, more efficient, more localised, more democratic government. If, that is, the present governments at all levels would allow us to do so.
A good read, a highly enjoyable read, with great significance.
A visionary book October 3, 2009
G. C. Watts
This is a fantastic book that really gets you thinking about not just Google but the way the internet is changing the way we live. Jeff Jarvis writes in an engaging and chatty style and, despite his technical knowledge, never lapses into jargon. Given his journalistic background, this is what you would expect. He's produced a book that will both stimulate and excite you, and leave you much more knowledgeable about what's happening on the Internet.
Excellent Book April 18, 2009
Ms. A. L. Marner (London)
2 out of 5 found this review helpful
I really enjoyed this book and I have already recommended it to a few friends. Jeff Jarvis takes the Google business model and applies it to the massive changes the Internet has had on marketing, advertising and business.
I am currently a freelance public relations professional and I have found it invaluable as a source or inspiration while updating my services offering.
What will Michael Do? May 10, 2009
Michael Heppell (Northumberland, UK)
2 out of 6 found this review helpful
I'm a third of the way in and feel obliged to rate and review now. Why? Because I am quoting 'WWGoogleD' three or four times a day!
Jeff Jarvis has managed to make me question and thing about everything we do at Michael Heppell Ltd (michaelheppell dot com)
I'm sure plenty of other reviewers will describe the content so I just want to say...
I'm confused and inspired! Love it!!!
 Insightful analysis of the Google goliath March 1, 2010
Rolf Dobelli (Switzerland)
0 out of 1 found this review helpful
Google is the world's most widely used search engine. Its users conduct hundreds of millions of searches daily, many pursuing links from corporate ads. Each time you click on a company's paid link, Google makes money. Already one of the best-known corporations on the planet, Google continues to grow tremendously as it sets the paradigm for booming Internet commerce. Author Jeff Jarvis explains what makes Google and other successful Web companies tick, and what your company can learn from its strategic concepts. He explains how to use a set of Internet business axioms he dubs the "Google Rules." getAbstract finds (with little searching) that Jarvis provides an essential corporate road map for this era of radical change.
Showing reviews 1-5 of 7
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON EU S.à.r.l. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
